︎ARTIST DEVELOPMENT
Image: Popcaan at Wembley Arena.
Working on 360 campaigns for new and established artists and producers, from A&R to touring, developing social media presence, community, branding, business development.
︎MARKETING & STRATEGY
Images: Popcaan “Forever” marketing campaign; Stussy x Mixpak collaboration; Mixpak @ Village Underground London; Palmistry marketing campaign. 
Strategy & execution for extensive campaigns, from complex global roll-outs to small digital campaigns. ︎︎︎ CREATIVE
Images: Live visuals for Popcaan headline tour, London; Various merch; Various cover art; Popcaan “Forever” CD packaging.
Creative direction for various projects including live design for Popcaan’s Wembley show, cover art, music videos, merch.
︎ LIVE
Images: Mixpak x Boiler Room x Ray Ban LA; Red Bull Culture Clash; WILDLIFE! installation, NY; Art in the Dancehall exhibition; Summer Frenzy party, NY. 
Programming and marketing for club nights, live shows and sound installations. 30+ events in the last 5 years, in London, NYC and LA. Guests have included J Hus,Mr Eazi, Maleek Berry, Octavian, Tink, Cupcakke, Spice, Annie Mac, DJ Tunez, Skepta, Bobby Konders (Hot 97) and more.
Press from New Yorker, The Cut, Time Out & more, and collaborations with Boiler Room, Red Bull, MoMA PS1, The Natural History Museum, PUMA and more.
︎︎︎ CONTENT
Images: Vybz Kartel “Real Bad Gal” music video; Popcaan “Dun Rich” music video; Popcaan “Firm & Strong” music video; Popcaan live visuals at Wembley Arena.
Content strategy, commissioning and creation for various artists, events and record label at large, alongside directors such as NABIL, Willo Perron, Meji Alabi and more. Video playlist here.