SUZE WEBB
Suze Webb is an interdisciplinary creative and music obsessiveTXT
 specializing in
artist developmentIMG
/
 
marketingIMG
& 
strategyIMG
/
creative directionIMG
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and liveIMG



︎ARTIST DEVELOPMENT


Image: Popcaan at Wembley Arena. 

Leading and executing holistic campaigns for emerging and established artists and producers, including audience development, strategy, branding and creative, business development. 



︎MARKETING & STRATEGY


Images: Popcaan “Forever” marketing campaign; Stussy x Mixpak collaboration; Mixpak @ Village Underground London; Palmistry marketing campaign. 

Working on strategy & execution for extensive marketing campaigns, from small digital campaigns to complex global roll outs.
Including OOH, experiential & activations, digital advertising, social media strategy, audience development, platform growth, brand collaborations.

Some highlights include: Popcaan ‘Forever’,  Afro B & Vybz Kartel ‘Shape Nice’, MC Buzzz ‘Bota Bota’, Florentino x Bad Gyal - Por Ti, Mixpak x Stussy, Palmistry - PAGAN, GAIKA - Security.  

︎︎︎ CREATIVE

Images: Live visuals for Popcaan headline tour, London; Various merch; Various cover art; Popcaan “Forever” CD packaging. 
Creative direction for various projects including live design, cover art & packaging, music videos, merch, flyers and branding.

Highlights include: live design for Popcaan’s Wembley show, Jubilee branding & merch, Mixpak D2C webstore, The Large cassette



︎ LIVE

Images: Mixpak x Boiler Room x Ray Ban LA; Red Bull Culture Clash; WILDLIFE! installation, NY; Art in the Dancehall exhibition; Summer Frenzy party, NY. 
Programming and marketing for club nights, live shows and sound installations. 30+ events in the last 5 years, in London, NYC, LA and Kingston.

Guests have included J Hus,Mr Eazi, Maleek Berry, Octavian, Tink, Cupcakke, Spice, Annie Mac, DJ Tunez, Skepta, Bobby Konders (Hot 97) and more.
Press from New Yorker, The Cut, Time Out & more, and collaborations with Boiler Room, Red Bull, MoMA PS1, The Natural History Museum, PUMA and more.



︎︎︎ CONTENT




Images: Vybz Kartel “Real Bad Gal” music video; Popcaan “Dun Rich” music video; Popcaan “Firm & Strong” music video; Popcaan live visuals at Wembley Arena.
Content strategy, commissioning and creation for artists, events and record label at large, alongside directors such as NABIL, Willo Perron, Meji Alabi and many more. 

Over 600m views.
Video playlist here.